BUFF® hired US to help them make a giant leap in digital design. This project was a massive effort, scaling to suit 47 markets across 5 continents. Our e-commerce design led to a more refined and compelling site, which improved sales and brand perception. At the same time, our design system and development handoff ensured consistency between BUFF's brand and marketing teams and Scandiweb's developers, and our design savoir-faire ensured better SEO and accessibility.