The Student Loan Strategist helps people in the U.S. take control of their financial debt with legal and strategic advice. We designed their brand from scratch. It needed to feel bold, playful, and optimistic—which we reflected in our choice of color treatment, typography, gradients, photography direction, and AI-generated portraits. From there, we also designed & developed a website highlighting a bespoke AI assistant built to cater to their users' needs. The site also featured convenient tools, such as debt calculators, or a loan summary overview with a repayment timeline.